Do you know how to benefit from it for your B & B?Your presence on social networks is essential in order to build a successful marketing strategy and thus generate a maximum of direct reservations nevertheless some questions remain ... How to use them? On which social networks do I position myself? How often do I have to follow?
Why bet on social networks?
For the volume;
Of the 3.025 billion Internet users around the world, 2.060 billion are active on social networks, 68% of Internet users and 28% of the world population. (Source: We Are Social Singapore);
Time spent on social networks: 2 hours a day in the world, 1:30 in France. (Source: We Are Social Singapore);
Facebook: 1441 million users in June 2015 (Source: Blogdumoderateur.com);
Google+: 343 million users in June 2015 (Source: Blogdumoderateur.com);
Twitter: 302 million users in June 2015 (Source: Blogdumoderateur.com).
For your referencing;
Google and other search engines are crescendo about the fact that you are not only present but also active on social networks as a criterion for classifying your results;
According to our experience, social networks generate between 5 and 10% of additional traffic on the site of a guest room if the latter displays a strategy on social media performance.
Because they are your hosts are your best prescribes and they have the power;
67% of French people say that the holidays of their friends and family are a source of inspiration (Source: Sparkler Institute);
45% of users believe that their friends' experiences led them to visit a place he had never thought of going to (Source: Sparkler Institute);
22% share photos on Facebook during their stay (Source: Sparkler Institute);
Because they give you great visibility on mobile devices.
More than 80% of social network traffic comes from their mobile applications (Source: Blogdumoderateur.com).
And of course, because it's totally free!
On which social networks do I position myself?
The obligatory ones:
Facebook: By far the most inescapable for the weight of the numbers.
Google +: "Little used" by users, it remains a valuable ally of your SEO.
Most :
Instagram: Little influence on SEO, it is the social network of "photos" that goes up.
Linked-in: This is the professional social network that brings together more than 364 million members.
The ultimate:
Twitter: It limits publications to 140 characters and the target is more "people" than travelers. An interest if your product is really unique.
Pinterest: More a blog than a social network, its users spend only 16 minutes a month looking for visual inspiration.
An interest if your bed and breakfast is very design.
Snapchat: Target very young, 71% of users are under 25, it is the social network where information is ephemeral and disappear after a few seconds. Only the big brands of tourism are positioned today on, waiting for us ...
The 3 keys to success:
Be regular in the news:
Keep the same regularity for your Internet ideally 1 time per week;
Privilege a publication on Friday or Sunday between 18:00 and 20:00 to maximize your visibility.
Define what we call an "editorial strategy" in order to give a maximum of interesting information with high added value to your readers!
Choose before you launch your 4 or 5 communication themes:
Your hosts and you (The famous selfie with your hosts at a table d'hôte, at the time of breakfast or departure);
You in action (You prepare the host table, you mow the lawn, etc.);
Your bed and breakfast (Photo of the breakfast, a new decoration of room, a garden);
News and local activities (The festival of your city, etc.).
Talk to your hosts and engage them to the fullest
Display your presence on social networks in a visual way by printing stickers and other stickers from your networks while highlighting them in your home;
Your hosts are usually very connected during their stay at home so do not hesitate to ask them to take the souvenir photo for them and then slip them subtly in the ear that you are on social networks ...
Some good tips:
Define your Hashtag # which can be simply the name of your house (Example: #Blue Shadow for the guesthouse "In the Blue Shadow");
Remember to set up a contest (Example: The most beautiful picture of the summer and save a stay for 2 people to the people of the choice of winners);
Use an account synchronization tool to save time: Hootsuite, IFTTT, Slacksocial.com, everypost.me, etc;
Get online advertising on Facebook Ads in a controlled way.
Now you have to start while mastering the rules of the game to maximize your presence and your effectiveness on social networks ...
