It goes without saying that today, having a nice website is not enough! We are talking about e-tourism or web marketing strategy to set up that will revolve around the latter to generate a maximum of reservations.
Before you jump into the mouth of the wolf, you need to define your market context namely: your product, your competitors, your customers, your budget, your time, your skills and finally your goals.
We list you through this article the fundamentals that must compose your E-tourism strategy regardless of your context, whether you are a low-end entry-level guest house or an exceptional 5-bedroom guest house with table service:
Website: It must combine a minimum of 3 essential information for your client: photos + opinion + price and display a set of 3 features: graphics, ergonomics and optimization for SEO. Indeed, your website must not only be beautiful but it must convert a user into a buyer and must be visible on the Google search engine ...
Web directories: These are free or paid SEO sites that include similar tourism offerings that allow you to integrate texts, photos and a link directly to your website. They are numerous but only a few are visible and powerful such as https://bestseolearnersblog.blogspot.com/ for the Anglo-Saxon market. You will have to select them according to their referencing, their brand image and their registration cost. Do not look for volume by registering everywhere but looking for quality.
Sites of opinion: You must be transparent today on the Internet and more than 80% of the net surfers in search of a tourist service, consult opinions before reserving and more than 55% will not reserve your establishment if you do not have an opinion online. Here is a non-exhaustive list of review sites: Tripadvisor, Zoover, Holidaycheck, Yelp, Foursquare, etc.
Social networks: The share of social networks is growing in SEO but also for the consumer who uses them more and more everyday. These are even a real source of inspiration for finding your next holiday destination ... Here is a non-exhaustive list: Facebook, Google+, Linked-in, Twitter, Instagram, etc.
The other options to activate according to your context but which are not obligatory are:
The famous online travel agencies such as Booking, Airbnb, or Expedia;
M-tourism to be visible on smartphones;
Newsletter to retain your guests
Multimedia platforms such as Youtube or Dailymotion;
Online advertising on Google Adwords platforms or Facebook ads;
The blog around a theme related to your guest house.
No need to think that this work is simple, fast or free knowing that it is essential if you want to be visible to have guests in your institution. The bed and breakfast market has become very competitive in France and you absolutely must put all the chances on your side on a webmarketing component by adopting a powerful strategy adapted to your context ...
