What Is SEO And How To Do It Right (The Ultimate Guide for Bloggers)

If you are looking A to Z INFORMATION related free SEO tips for beginners and how to do it right then, you have come in the right place. Here you will learn A to Z complete guide to Blogger Outreach efforts for SEO (Bonus Tricks!) What is SEO and How to Search Engines Work? (The Ultimate Guide for Bloggers Beginners)

How to Search Engines Work?

Search engines collect a great deal of information and organize it properly in a database or server, and the user is displayed as results when asked. Whenever you type in a Google search box, we have a lot of data or results within a millisecond.

The search engine from Google is viral today. 

Google has designed its software or algorithm very well to provide users with the best results. All this information is collected by search engines in an organized way to give a better result.

Search engines work in 3 steps-

• Crawling
• Indexing
• Retrieval

Step 1:- Crawling Our Web Page:-

So he goes to a website and follows the link on his site, the second, the third, etc. Google search engine collects information from all websites.

In this way Google Search Engine collecting information from all web pages.

Whenever we create a new website, we can first submit it to the google search console engine.

Optimization of the search engine is an essential part of the search engine when you create a new website. And the sitemap of your website should also be given to search engines.

So that Search Engine crawlers can collect information from our website in Category Way and add them to our database.

Step2:-Indexing Of Web Pages:-

Just After collected the information, add this information to your category - based database. All information collected is analyzed and ranked.

That is, to show which of many web pages it is showing in SERP (Search Engine Result Page).

This process Is Know As Indexing.

Every search engine has its algorithms on which the ranking is decided in Certain Position.

If we talk about Google Search Engine, there are around 200 factors on which to Decide or analyze and After rank all web pages In Certain Position.

Step3:- Retrieval Web Page:-

The search engine understands the user's query in this step-3, and all related results are displayed.

Whenever we type something in Google's search box, any information online shows us in our search results within a few seconds.

Let elaborate with Examples

If I type best SEO learners blog on Google, the website which has come to the top is titled With best SEO learners blog description and URL in the bestseolearnersblog

when ranking a Google search web page considers title, description, and URL as a very play important factor in SEO.

Apart from this, things that Google determines our ranking in search results.

Like – how old is our website?

What is the quality of the information given on it?

How many websites do that link to that web page? (Quality backlinks)or Those linked Websites have Good DA(Domain Authority or Page Authority).

These are all things Google Consider to provide what position of Search Engine the webpage is shown.

SEO Traffic vs. Social Media Traffic

If your blog is around events and trends that happen once in a while or happen too infrequently, going for SEO makes no sense from logical and traffic standpoint. Go for Social Media only.

If, in the other hand, you write about topics that are going to stay for a long time, are a long-standing problem, or are a general problem faced by a particular set of users, a mix of SEO and SMO will be needed. In such a case, try building a community on social media after finding a suitable platform — LinkedIn, FB, Twitter, etc. — while focusing on SEO a lot.

On-Site SEO

On Page Seo Activity:

On page SEO help to optimize the website to rank high and generate relevant traffic to the site. On the page, SEO includes all factors related to content, words (keywords) as well as HTML code.

"The important factors to be taken into account during page optimization are following."

• Url Structure (Character limitation, Url Parameters)
• Meta Title Tag
• Meta Description Tag (action-focused description)
• Image Alt Tag (short description of an image)
• Anchor Text (Interlinking within websites)
• Keywords Seeding (Keywords Targeting)
• H1,H2 & H3 tags
• Use canonical tags (Page duplication)
• Create an XML sitemap (search engine bots don’t miss anything)
• Site speed. (On desktop and Mobile)

Seeding all keywords in URL, Title Tag, Description Tag, Image Alt tag And in H1 tag to rank on search engine.

Install The Yoast SEO Plugin.

As we all know, Yoast SEO is one of the most popular WordPress plugins ever. "it's still also one of the best websites powered by WordPress SEO plugins."

Why is Yoast SEO plugin best

WordPress uses clean standard HTML-compliant coding practices and outputs. That makes SEO out of the box friendly. Thousands of websites compete, however, for fewer keywords in search results. That executes it a bit careful for new sites to perform better in search results.

An SEO plugin allows you to optimize your website to improve search results quickly. It helps details where WordPress ca n't do a lot. Content creation, keyword management, sitemaps, Google webmaster tools, etc.

To optimize your website, Yoast SEO comes with tons of features. It has integrated content analysis, meta keywords, and description management, duplicate content management, XML sitemaps, social functions, rich snippets and much more.

Let’s take a look at some Yoast SEO features, pricing, and support options.

Significant features of the Yoast SEO plugin

1. It contains a meta box for the post:

Yoast SEO plugin adds a meta box for Yoast SEO to the screen after editing. This metal box allows you to add your blog post's meta title and description. You can also select a focus keyword for your post as soon as you choose a focus keyword. Yoast SEO plugin analyzes and assigns an SEO score to the post content against the focus keyword. It also recommends steps to improve the SEO score.

2. Can content on a search engine be easily hidden or displayed: 

Do you want to create a landing page for your advertising campaign, but don't want to be indexed in search? Yoast SEO allows you to limit search engines by adding no index to pages you don't want to index. 

It also allows you to hide archives of authors on single author blogs, categories without indexes, tags or archive pages. 

Yoast SEO adds canonical link elements throughout your website. This helps search engines understand which links they should index.

3. XML Sitemaps and Search Console Integration:

You don't have to install another plugin for XML Sitemaps with Yoast SEO plugin for WordPress. Yoast SEO automatically generates and submits XML sitemaps to Google and Bing for your website.

You can also add your XML sitemaps to your account for Webmaster tools. But wait, Yoast has also integrated the search console (formerly the Webmaster Tools account) into your dashboard for Yoast SEO. That allows you to see how your site works without leaving your WordPress dashboard in search results.

4. Protect Your RSS Feed from Content Scrapers

One of the main problems many websites face is the creation of scraper websites by some people. These scraper websites claim to use RSS feeds to curate content across the web. People have installed scripts using their RSS feeds that automatically retrieve and publish content from other websites. This may be dangerous for your website, as search engines can begin to rank these sites first.

Yoast SEO solves this problem by adding a link to your own article with each RSS feed. This tells search engines the location of the original article and effectively beats scrapers in search rankings.

5. Editing Robots and .htaccess File Made Easy

 Sometimes you may need to edit or check the.htaccess or robots.txt files on your website. These records are located in the root directory of your site, and you would typically need to connect to an FTP client to see them.

Yoast SEO has a built-in tool to see your files.htaccess and robots.txt. You can also edit these files from the dashboard of WordPress. However, when deleting these files, we would advise you to be very careful.

Yoast SEO also has premium features like

• Using up to 5 keywords in each page or post.
• A social media preview for Google Plus, Facebook and Twitter
• It analyzes the readability of the copy of post written and calculates the Flesch Reading Ease score.
• Post Internal linking suggestions
• Yoast canonical URLs helps to avoid duplicate content.
• Ability to redirect old or selected URLs to new ones.

Make your page load as fast as possible. How is page speed calculated by Google SEO?

There are many more tools to calculated page speed. From the following tools will help you to get the best information.

Note: Hosting is another essential thing to get better loading speed. I think A2 Hosting Review – A2 hosting plans at $3.92/mo would be perfect for you guys.

01. PageSpeed Insights

02. Pingdom Tools

03. Website Performance and Optimization Test

1. Minimize HTTP Requests

2. Reduce server response time

3. Enable compression

4. Enable browser caching

5. Minify Resources

6. Image size

7. Image format

8.Src attribute

9. Optimize CSS Delivery

10. Prioritize above-the-fold content

11. Reduce the number of plugins you use on your site

12. Reduce redirects

I hope you will get a better solution from the above tips.

Keyword Research and Content Production

Keywords are an essential part of SEO (optimization of search engines). Some of the best research tools for keywords have been mentioned here.

There are many types of tools for keyword research. One of them is Google's keyword planner. It is the best research tools for startups with keywords. It's designed initially for advertising. You can use it to search for one of your competitors for organic keywords.

You enter your product or service, your competitor’s landing page. You select a product category. Then you can Customize your search for certain kinds of keywords.

Here you can select a country or area by location. You can specify a match type such as Broad match, Phrase match an exact match.

You can get the result from Google Keyword Planner:

Exact search volumes - Google Keyword Planner, for example, shows the accurate volumes only if you spend enough money in AdWords

• Search for new keyword and ad group ideas
• 
  
• Get search volume for a list of keywords or group them into ad groups
• 
  
• Get traffic forecasts for a list of keywords.
• 
  
• Multiply keyword lists to get new keyword ideas

Pay notice to average monthly searches, competition, and other available metrics to determine relevant keywords to target.

Pay attention to average monthly searches, competition, and other available metrics to determine relevant keywords to target.

Link building: Whitehat vs. Blackhat difference between black hat SEO and white hat SEO?

The term “white hat SEO” refers to SEO techniques that are in line with the terms and conditions of the major search engines, including Google.

White Hat SEO generally called as organic SEO, it follows search engines guidelines and ethical tactics. Creating great unique content, unique meta tags, optimizing your images, Keyword research and adding links naturally when relevant.

White hat SEO techniques are the perfect means of managing your traffic and ensuring your business grows.

MOBILE FIRST PROMOTION

The focus on mobile promotion ensures that your company reaches the relevant audience more widely. Mobile search and local searches are intimately connected. E-commerce websites in particular benefit from such advertisements. The development of mobile applications is an intricate part of mobile digital advertising, but never underestimates the power to make a mobile desktop website friendly. To ensure a higher rate of traffic to your site, keep tabs on Accelerated Mobile Pages (AMP).

REFINE THE USER EXPERIENCE

Is the interface on your website or app satisfied with your visitors, users, and customers? Are they struggling to navigate, sign up or make a purchase? These are some of the factors that must be noted during any successful digital marketing campaign. You can carry out a series of surveys and A/B test experiments and find out what works with them, what they are looking for and what website users don't want to see. If your site and anything you promote meets users' needs, they can make the most of the information you provide and even recommend your website to others. This, in turn, increases your site's traffic.

KEYWORD RESEARCH

Although it is one of the most basic and most straightforward forms of digital marketing, research into keywords is still very important. Rankbrain is a perfect tool to achieve this. New types of keyword tools create parent groups and keyword groups to help you use to target and complementary keywords in your content most effectively.

UNIQUE BUT BETTER CONTENT MARKETING PLAN

Create Quality Contents

This can be viewed as the base of any well-ranked website. At present, search engines pay more and more attention to reading experiences than other aspects. Therefore, the better your posts are, the higher ranking you can get.

Google search engine, in particular, has a special update to the ranking algorithm named as Google Panda, focuses mainly on the quality of web contents. Since its release in February 2011, there are a large number of websites get a better ranking by publishing unique, informative and meaningful posts.

USE SCHEMA

The schema is a collection of HTML tags that can be added to a website quickly. Structured data markings give your site a competitive edge in search results, while microdata increases the click-through rate and drives more traffic.

Website Optimization

In addition to the content, you must also ensure that the plugins and themes used for your website are SEO-friendly and straightforward. The use of Sitemap is also necessary to achieve better indexing for search spiders. As for the design of the site, it is better to create a transparent navigation bar and a simple layout.

LINK BUILDING

You can get more traffic quickly through the SEO link building of the white hat. Caution: Buying backlinks can be very dangerous and often falls into the category of black hats. White hat building links involve contacting owners of domains and requesting a link to your sites and content. This type of technique is perfect for connecting traffic.

Internal Link Building

This is an excellent way to strengthen the relationship between all your websites and, meanwhile, the reading experience benefits. However, you need to take into account two things when building the internal link.

• Insert no more than 4 internal links within a single blog post.
• The internal links need to be highly related to your target posts.

IMAGE SEARCH

Image search and links can also help you get more traffic to your website. Alt tagged images add crawlable content to your page in addition to improving the user experience. They can even get traffic through image search results.

Social Media Marketing

The online presence of your website's SEO can also benefit from social media platforms. For example, Google Plus, a Google Inc product, greatly influences your search results pages.

Black Hat SEO

Black Hat SEO techniques are usually aggressive techniques that manipulate Google to believe that your page is more relevant than others and therefore deserves a higher ranking, even if it is not. In other words, any technique that does not follow the natural course of action and which aims to push your site up the ladder (aggressively) is a technique of black hat SEO. 

Keyword Stuffing

Search engines view the relevancy between your content and a unique searching query greatly. And the utilization of right keywords significantly improves the relevancy. Therefore, you can repeatedly use the keywords in the body content, titles, headlines, meta descriptions and image alt tags.

Link Farms

If you are a full-time professional blogger, you can create a group of websites that all hyperlink to each other. Or, you can partner with your peer bloggers to form a particular group for link farming. This can significantly increase the number of websites that link to your site.

Since search engines decide on your website partially according to the quality and quantity of sites linked to you, you can expand this group as widely as possible and ensure that all these websites are of good quality and are related to your website topic.

Tiny, Hidden Text and Links

If you want to repeat your keywords, hot phrases or links to arouse the attention of searching robots, but do not want to negatively affect the reading of your visitors, you can use this method.

You have to use the same color for both the texts and the background to make it visually undetectable. For these contents, you can use the tiny fonts and locate them at the bottom of your website.

Blog Spam

Two methods are included -comment spam and guest blog spam. The former requires that you randomly comment on the posts of other websites, along with your site's URL, title or keywords. The latter is a bit time-consuming. The guest posts must be published on other websites solely to gain links. 

Scraping

If your website is primarily used to sell advertising or redirect readers to other sites, this tactic can be considered. You need to make and publish duplicate content from different quality and favorite sources. Your scraper website may sometimes outperform the source. 

Doorway Pages

The doorway pages, or gateway pages, are some keyword-stuffing and low-quality webpages designed for SEO only. When people enter this page, they can find no meaningful information, but a “click here” link to redirect them into another separate webpage.

In simpler words, the doorway page is a fake webpage that is purely to get attention from search robots, getting easy indexing with keyword stuffing.

These are the most widely adopted “Black” tricks. In fact, there are many more others including article spinning, Sybil attack, page hijacking, mirror websites, and cloaking, etc.

To conclude we can say that even though Black Hat SEO can benefit in the short term, it is not advised to use Black Hat SEO and one must stick to White Hat SEO practices.

What Are High-Quality Links?

What is Link building? 

What is Link building? It is one of the excellent ways to bring yourself ahead of the competitors by propelling your site to the uppermost position. This simple technique of obtaining hyperlinks from other sites is vital for all business who wants to get ranked higher on the result pages of search engines like Google, Bing, Yahoo, etc. Realizing that the quality links lead to high rankings of websites, 

I, an expert at the best SEO Company in India wants to aid you with a proper answer to your question. The relevant solution by me will help you in getting quality backlinks.

Now, let’s read about some excellent link building services with which you can get the quality backlinks:

1. Stellar SEO
2. FATJOE
3. LinkFish Media
4. Screaming Frog
5. Linkology
6. Digital Current
7. Higher Visibility
8. Page One Power
9. The Hoth
10. Audience Bloom

These are the best link building services trusted by most of the successful agencies & businesses

Whitehat Linkbuilding Strategies

For building links we usually do off-page SEO, There are many tasks through which we can make high DA backlinks for your website.

Add caption

In the below I suggest few platform and way get high authority backlinks:

Submission of directories: By submitting our website in the directory of the website, we can easily obtain top authority links. In this way, we can easily find the directory site for our website "Your Keyword" "Submit Link" or "Your Keyword" "Web Directory" or manually search for a web directory on a search engine. Example: R-TT Directory, so much, the world of directories, all websites, MavicaNET, etc. 

Profile Backlinks: We can quickly get high authority do follow backlink from profile backlink site. You just create your profile and left your link. For finding out these site search on Google “High PR/DA profile backlinks site list.” Exam- about. Me, rhizome, Fodors, carbon made, etc.

Guest Posting: By guest posting, you can get do-follow backlink easily. For finding out your keyword related site, who are taking guest posting you can search: your keyword+inurl:write-for-us or your keyword + guest-posts

Forum: We can quickly get backlinks from the forum by answering a question. By this, we can also get traffic also. But you have to do naturally keep your activities. We can find out the forum in this way allintitle: "keyword" forum or allinurl: "keyword" forum. Example: - webcosmoforums, warriorforum, photo forum, etc.

Social Bookmarking site: For high PR backlinks we can get from the social bookmarking site. We can easily find these site, just search high authority social bookmarking site on search engine. Example- Reddit, StumbleUpon, etc

Answering Questions Site: You can get backlinks by answering a question from answer question sites. We can easily find out this site, search best questions answering sites list on a search engine. Remember one thing in this site first add your value, then make backlinks. Examples- quora, answers yahoo, etc

Article Submission or Article Directory Sites: We can quickly get high authority do follow backlink, by submitting our article on article directory site. We can easily find out this site using Google. Examples- articlecube, articlesfactory, etc

File Sharing Site: You can get a backlink from a file sharing site like audio sharing, video sharing, slide sharing sites.

Blog Commenting: Just comment on the blog. And by this, you can get no follow backlinks easily. You can find a blog from Alltop or dropmylink, or you can search manually allintitle: "keyword" blog / allinurl: "keyword" blog

Try to get backlinks from high DA & PR site or blog.

Link Bait

Link baiting is the practice of creating content to link other content producers. The aim is to increase the number of inbound links to your content and thus improve its search engine results performance. Both tactics of link baiting can be used well or poorly. 

The most important element of link baiting is the creation of compelling content, in which the reader finds value. In this context, examples of link bait include news, striking images, infographics, controversy, humor, educational material, and applications. If your content has a reader value, the link is likely to be shared. 

Guest Blogging

Guest blogging is one of the effective ways to drive referral traffic back to your own website. And just like everything, there also tips that you can use. Guest posting is riddled with potholes along the way, and these tips can help you score your very first guest post and so on.

Here are some tips you can use to start your guest posting:

• Pitch on blogs that cater to the same audience as you do. When you are planning on guest posting, looking for other websites that are inline to your niche of interest is an excellent place to start. Not only do you dwell on the same context and parameters, but those other websites also have audiences that you can enlist.
• Fry the smaller fish first. Start from the lower to medium tier websites, especially if you are a newly established one. Only when you have created a name for yourself as a reliable guest blogger with a solid performance should you go for high authority websites and fry the bigger fishes.
• Establish an inside connection that can help you usher your way in, especially in giant blogs. Aside from having a solid writing rep, you should also study the movers and shakers of your targeted blog. Throw in a few praises and engage him or her about their articles and establish camaraderie and rapport between you before showing your interest in guest posting on their site.
• Don’t be stingy when it comes to quality. It does not matter whether you are guest blogging on a low, medium, or high authority site, your content's quality must be top notch at all times to keep your reputation stable.

What is Blogger Outreach?

It's a kind of relationship building.

The Market is full of bloggers and content writers. Let's say you are a web design service provider and have a blog and now you will invite favorite bloggers and authors from the market who writes about web design and development to write a blog to your site and share in their FB/twitter/g plus profile. In return, they will get a signature link from your site in return.

2nd mechanism of same is you write content for their blog and get a reliable high PA & DA backlink in middle of content.

Types of blogger outreach

The type of blogger outreach you do will depend on your business, and there are a few excellent options to choose from.

Sponsored posts

These are posts that a blogger is paid to write and publish, with mentions and links to your brand. The amount of money needed to pay for a sponsored post depends on the popularity and influence of the blogger, as well as the type of post you request. Be sure to agree on terms beforehand, making it clear what you want from the post.

Product reviews

Another tactic used by businesses is to send their products out to bloggers in return for a review, whether in the form a video, blog post, or photos on social media. Everyone loves getting free stuff, so bloggers are bound to have a smile on their face before they’ve even tried your product. If they use it and love it, you can be sure they’ll tell the world.

Product features

A product feature is similar to a review. However, instead of a formal investigation, your product will be featured in a post on a broader topic. For example, a travel blogger might write about their trip to Spain and casually mention that they were using your awesome backpack at the time.

Giveaways

Running a giveaway is super-effective for both blogger and brand. The idea is that you, as the brand, provide the prize and the blogger or influencer hosts the competition — that might be on YouTube, their blog, or on another social media platform. Wherever they choose to do it, you can bet that people will enter, giving your brand some valuable exposure. This is how the blogger will get benefit with free content on his site or his personal branding on your side. You will get his audience when he shares your article on his social profiles and market will get something new.

It's a win-win situation in a term.

3. The best strategy for blogger outreach?

Blogger outreach is an essential aspect of content marketing that brings your brand exposure and search engine optimization (SEO) backlinks to quality.

Strategy for Blogger Outreach are:

1. Make a list of bloggers

2. highlight yourself so that they can know you exist

3. Do research about them

4. Share informative things so that they can notice you

5. share your requirement you want 

6. Stay connected. Build some relationships. 

Specify your goal and look for influencers and reach out in a personal way

How to Do Blogger Outreach

Blogger Outreach and Engagement Improvement

If you write a relevant piece of content, but there is no one around to read it, will it actually make any impact? Certainly not. This is where content marketers jump in and focus all of their attention on the production of quality content and its promotion on relevant channels. Sadly, there are times when even the best stories go unnoticed, that is, do not reach the right pair of eyes that can help spread the word about your content faster and more effectively.

How to Make the Most of your Blogger Outreach Experience?

All research and communication are carried out for you by an outreach service. All you need to do is consult a representative to help them learn more about your company and your objectives.

The extension of service blogging does most of the work for you. There are a couple of things you can do to make the most of the experience, though.

Explain your Business

To reach the target audience, you need to connect to the right blogger. Share examples of the use of your product and the demographics of the product. Provide as much information as possible to the representative to make an effective marketing plan for you. 

Check the Statistics

Many blogger outreach programs try to check the statistics of bloggers and monitor your promotional information. Notice how much money you bring in before hiring an extension service. Many companies can offer guarantees and connect with various bloggers.

Start Early

Many people wait until the product is out, thinking that customers may be frustrated if they cannot buy it yet. It takes a while, however, for your marketing attempt to reach people. Even if products are not available yet, guests can read through your webpage and interact on your social media pages.

Get Involved

Read comments from consumers and respond thoughtfully. You can also prepare emails to send out to all of your subscribers work on building a relationship with customers, so they keep coming back to your site.

Updates

Once you have worked with a blogger outreach service to get your information out there, it is your responsibility to keep customers updated.

The importance of advertising your business 

Finally, start early with your advertising efforts. It takes time to create an interest in new businesses or products.

1. Well-Written Content

YES, well analyzed written content are always give your more users interaction. First, try to research your specific topics and then write in your own wording

2. Multimedia Content

3. Keywords That Make Sense

4. Content That Engages Readers

5. Links That Lead to Your Blog

6. Blog Post Titles That Make Sense

7. Content That’s Long Enough to Really Address a Need

9. Blog Post Headings That Make Sense and Organize Your Information

9. Blog Post Headings That Make Sense and Organize Your Information

The conclusion of Define search engine How Search Engine Works

Google, Bing, Yahoo, etc. All these search engines are actually based on algorithms or software programs, whatever the search, information is given to the user very quickly. This is how all search engines work-collecting information to rank it by analyzing its category and showing the results when requested by the user. If our article is helpful for you, the following comment. And share social media like Facebook, many social platforms Whatsapp. 

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