How to Lower Your CPMs Facebook Ads Strategy

How to Lower Your CPMs (Facebook Ads Strategy) - Shopify Drop shipping 2021. what's up friends I know your Facebook ads the cpms are just almost as big as this pimple right here it's just huge so let's fix that right now the first thing you have to do is understand what cpm is if you already know that you can skip ahead if you don't cpm stands for cost per 1000 impressions.

 

 

So if we jump into my Facebook ads right here This is a campaign i ran recently and as you can see here this campaign in particular the cpm here 142.26 cents that is outrageous that is that is not okay and to be honest it has gotten worse over the last six to 12 months that's because Facebook advertising is getting more competitive however there is a fix and as you can see in the campaign above we were able to reduce it down to 42.97 .

So we're going to jump into that very soon but what you have to understand is cpm stands for cost per 1000 impressions that's how much Facebook is actually charging you and your company to show your ad to 1 000 people okay enough of the nonsense let's break into the strategy this is how it's going to work instead of creating a conversions campaign from the start what we are going to do is create an engagement campaign and run it for one day maybe two days tops the idea here is Facebook's going to now see your ad. It's going to send a whole bunch of cheap traffic into your ads as engagement traffic. 

So it's not conversions you're not going to get many sales if any from this that's okay that's totally
fine what you're doing is you're getting people to interact with your pixel you're getting people to interact with your ad from there we're going to duplicate that and make it a conversions campaign and all of a sudden facebook goes well people actually do like this so yeah.

let's show it to more people for cheaper prices from there your cpms will drop it's as simple as that and this is how we do it what you want to do is click create in the top left hand corner you're then going to click engagement we're going to go post engagement and we can name the campaign anything we like but let's just call it cbo engage i can't spell engagement tester under ad set we're gonna call it ad set one just for now and under ad we can call it add one and then bottom right hand corner you can't see it right now but just down here you'll click continue.

okay let's make the magic happen so what you're going to do is under campaign budget optimization that's what the cbo stands for earlier we're going to switch that on and we're going to make the budget fifty dollars that's going to allow facebook to assign as much budget of that fifty dollars at once across the multiple ad sets which we're going to create right now is let's do the first one so i add set this is the category essentially what your ads are going to run under you want to leave the ad set name for now under start time you want to make it tomorrow and make it from 12am that the reason for that is because we want the ad to run across 20 across 24 hours we're going to scroll down and under locations make it united states because i know i can only get fast shipping to usa for this particular product we are then going to start start with our detailed targeting so this is where we start targeting the interest now for this product for this example let's say we're selling a magic sponge which helps clean your home so let's say we want to target kitchen now kitchen's going to be a very competitive niche already so we'd probably go for something a bit different so i'll scroll down and go okay um kitchen knife if you're interested in kitchen knives you're probably interested in spending a little bit more money on like quality products which is why you may want a really quality sponge.

We're going to do this do the standard we're going to exclude drop shipping give it a second to load we're going to exclude aliexpress and we're also going to exclude shopify be careful here to choose the interest one not the employers.

We're going to leave detailed targeting off and as you can see we have an audience now of 1.9 million which is perfect and we can leave everything as it is that's our ad set sorted the only thing i would do is now that i've set this to be kitchen knife i would then scroll up and then go kitchen knife so for the ads i won't actually go through step by step i'm going to make this very very quickly but it's basically as you normally would for a normal ad you're going to choose your facebook page instagram account we're going to go create new ad and we're going to set up our ad as we normally would so i'll do this for us right now

 

Okay so as you can see here the ad is ready to go we have our ad we have our copy all good to go everything is set up now all we need to do is actually duplicate it so we'll change the name to sponge add one and we can now click the three dots here and click quickly duplicate that's going to give us one copy of the ad from here we can change it to sponge add two i'm going to keep the copy and everything the same the only thing i'm going to change is the actual thumbnail or the scroll stopper so we can test something different out and see if it works better.

 

So i'll change it to this one so now we have two ads ready to go we've got one ad set under kitchen knife so from here it's just a matter of duplicating so based off our strategy what we want to do is have four total ad sets for our 50 budget so i'm going to go action menu go duplicate and then duplicate it three times into the existing campaign so like this it will take just a moment and now we're basically all good to go the only thing we have to do now is change the interest so let's say we wanted to target something other than kitchen knife let's say we want to target cutting boards.

 

So i would put a cutting board in there get rid of kitchen knife and up the top right cutting board audience size of 2.5 that's very very good you want them to be very similar audience sizes anywhere between 2 million up to say 4.55 million is the golden zone so we're going to do the exact same process down here let's go whatever you do here is what you want to use very soon the next day or so so make sure you don't just choose random ones you actually want to choose ones which are specific for your business and your ad and that is it now there's a couple of ways to publish this if you've never published an ad before or an ad campaign before you can click close and then we can publish it up here review and publish the other thing you can do is you can click publish bottom right hand corner the only thing i would say is if you do click publish here it's going to only publish this one ad set so what you want to do is come to the very top of the campaign so it selects the entire campaign and then click publish that's going to publish and we are good to go so we're almost there we wait about 24 hours what we should see now is we jump back into ads manager after about 24 hours and your cpm should be nice and low it should be about three dollars to seven dollars as you can see um we're in the same clothes we're not going to wait 24 hours for this video but what you will see is a nice low cpm from there all we have to do is duplicate this campaigns but you can duplicate it here create new campaign number of copies one everything says stays the exactly the same you just click duplicate it's going to pop up pop up our ad window here on the right hand side anything in white down here that's the old campaigns you don't have to worry about it it's just the green stuff we're looking at the first thing you want to do is change the campaign name so from cbo engagement tester to cbo conversions tester we now change engagement to conversions a pop-up will appear we just click continue and from there we can scroll down now this is where you set your budget so before we hit fifty dollars because i'm just trying to get a bit of engagement a bit of traffic onto our ads now we want to run a very proper normal interest targeting campaign so depending on which youtubers or which gurus you follow you will have different options here i like to go 100 bucks over 4 ad sets i feel like that's a really nice amount for each asset to get some really quality testing behind it from here we just have to come into all of our different ad sets you can do it manually by clicking each one one thing that i've found which works really well is if you just click on the first ad set go to the bottom one hold down shift and then click will highlight all of them you want to select the conversion event for the pixel now that's because we have just set up a conversion campaign so you do have to select this a conversion event so make sure you do that it's really really important the last thing you want to do is go into each ad set manually and you do have to do this one manually unfortunately for some reason when you duplicate a campaign facebook automatically turns on detailed targeting expansion so we've gone from a 2 million audience to 210 million it's just it's not going to work so you want to turn that off and you have to go through each one turning it off it should only take a second from here we close out we go review and publish and you click publish and you're good to go one last thing i almost forgot to mention you can now turn off the engagement campaigns the engagement tester campaign we ran before we can now jump back in and switch it off because now that we have our conversions running and we already have a low cpm on the engagement run that low cpm should now transfer to the conversions campaign that's not to say you're going to get a conversions campaign with a 5 cpm it won't happen but what you should notice is your cpm should be lower than anything you've run in the past or it would be lower than what you normally would run if you found value on this