Remarketing retargeting is one type of internet marketing. It has been used in the United States for some time, and it came to Poland quite recently. The principle of its operation is based on the information that a potential customer leaves behind when visiting individual websites in search of a product of interest to him. How do we know he was interested in this product and not another? His tastes can be confirmed by the products he put into the basket of the online store, but for an unknown reason (e.g. difficulties with making a transaction, change of decision, interrupted internet connection) he abandoned them there. Some websites consider such a situation to be problematic, others on the contrary - by collecting this type of information, they plan a marketing strategy.
Remarketing in Google AdWords comes with a helping hand in such cases. A special Adwords remarketing tag is placed on the page. A person visiting a given website saves a cookie file on their device and is automatically assigned to the list of recipients with selected tastes. With this process, AdWords "follows" the customer and when displaying individual pages, reminds him with an advertisement about previously viewed products, brands, companies or websites.
After collecting the appropriate number of users, you can start your campaign Google AdWords . The advertisements of the website, website, store are displayed on other pages of the Google content network (e.g. websites participating in the program Google AdSense . This campaign is aimed at persuading the customer to return to the website that he or she visited before but did not end their stay on it with conversion (purchase, saving The remarketing procedure can also be used in relation to customers who were determined and bought a given product or service online earlier. An infantile example would be offering him a pair of socks after buying shoes. prior purchase is cross-selling.
Google introduced the Remarketing feature in AdWords in 2010. Since then, it has been helping to motivate the customer to buy quickly and cheaply. Personalization initiated by AdWords ads re-engages the customer with the service or product. The campaign can be simple, specifying one type of target, or more complicated at a later stage.
It all depends on the advertising company's business goals and budget. Remarketing also increases the user's awareness of the promoted brand. It is up to the owner of the website, store or brand what they want to present to the customer. It is also responsible for planning or commissioning the banners displayed in the ad. The level of sales is very strongly related to the information contained therein (graphics, advertising slogan, etc.).
