In other words, they’re proven to work.
Here are the tips:
When you run an online business, traffic is vital to your business.
It needs tobe noted that.Because if you don't see any traffic, no onewill find your company, let alone make money for you. That's why it's important to try several tactics at once to bring new visitorsto your website, keep previous customers interested, and increase the probability of buying them again.As challenging as it can sound to small businesses, there areways and means to draw even more potential customers to your website.In this post, we will introduce 5 of themto you and clarify how they can be easily implemented.
1. Develop new content, reuse existing content and optimize it
Content marketing is one of the most sought-after marketing tools today, and it is clear how much it has grown in popularity since marketers ranked it in 2017 as the primary way to increase sales .
But what exactly is content marketing?
According to the Oxford Dictionary , this is a type of marketing that involves the creation of online materials and content that to generate are not intended to promote a brand, but rather interest in their products (our emphasis).
It's important to emphasize that content marketing is not the same as advertising - you're not promoting your brand, you're adding value to your audience.
In 2016, content marketing was strategy in 90% of part of the overall all companies.
The most common forms of content marketing are content for social media, case studies, blogs and newsletters. Competing with Facebook posts, blog articles, and other content that is re-released every second is difficult. But as long as you're delivering content that adds value to your audience, you will likely get more traffic.
Customer reviews are a great form of content that is constantly updated and that is authentic and useful to your prospects by learning what to expect from your business.
In addition, you have various options for increasing the number of sub-pages on your website, which can affect the ranking of some of your top search terms. Think about adding new category pages, blog articles, images, infographics or videos that will help your website keep its ranking and continue to attract new audiences.
Once you've started your content for certain keywords and using tools like its performance tweaking SEMrush tweak to track , you can also old content and improve the ranking of these pages by regularly updating their content. Remember: Google likes new content better than old.
A high ranking will always generate more organic traffic, so keep an eye on your old content as well.
Who is doing it right?
The Etsy blog is a great example of presenting content that perfectly suits its target audience. In order to attract and retain people who are interested in his service, the blog focuses on the latest handicraft trends, gift ideas and news. And all of this with the help of great content and beautiful imagery.
Tips from Trustpilot
To be useful, each piece of content should have some of the following characteristics:
- unexpectedly
- emotional
- inspiring
- informative
- relevant
- practically
- unique
- believable
- trustworthy
2. Consider advertising on social media
Advertising on Facebook, Twitter, and other social networks is still relatively inexpensive compared to AdWords, and many of these platforms allow you to further segment your target audience based on specific search terms or demographics. Even so, you may be wondering whether advertising is in really worth it on social media?
The cost of an ad on Facebook depends on a number of factors, but its average cost per click was only 2016 $ 0.27 in . In comparison, the price of keyword targeting for paid search ads for high-demand search terms can be as high as $ per click 25 .
Social media offers a valuable advantage over pay-per-click ads: it allows you to target the exact customers you want to reach.
In addition, advertising on social media gives you greater time windows for your work. With an average time spent on Facebook of 40 minutes per day, users are now more busy browsing, reading, clicking, liking and networking. This makes it easier for you to get in touch and interact with your target group.
Who is doing it right?
Why Are These Bustle Facebook Ads So Effective?
Well, first of all, it is an eye-catcher. Lots of brands would use the traditional Amazon Prime logo, but Bustle shows a better grasp with this neon light photo.
And the accompanying text is just as good. Calling products “brilliant” arouses curiosity and arouses the need to click on the link. At the same time, the term picks up on the imagery of neon lettering.
Last but not least, the text contains a clear call for action. The ad mentions brilliant and unusual products that everyone loves and that can be delivered in just two days.
Who could say no to that?
Tips from Trustpilot
Go into detail. You can select users based on the following criteria:
- place
- Alter
- languages
- relationship status
- Level of education
- Field of study
- Training centers
- employer
- Job title
- income
- Buying behavior
- Mobile device type and many more ...
3. Reduce the loading time of your website
Do you think your website load time doesn't matter?
Thought wrong.
A 1-second delay in loading a page potentially results in 11% fewer pageviews and 7% fewer conversions. When you consider that these conversions have a direct impact on sales, 7% suddenly sounds huge.
A study by Akamai found that 47% of people expect a web page to load in 2 seconds or less, and 40% say they abandon the page if it takes longer than 3 seconds to load.
A shorter loading time not only improves the conversion of your website, but also brings you more organic traffic. It pays off for companies when search engine web crawlers can analyze their websites faster and identify more relevant content.
Minimizing the loading time of your website is therefore essential - for your presence in search results, for a better user experience and, ultimately, for more sales.
Who is doing it right?
Apple's website scored 89 out of 100 in its speed test. Apple has optimized its image and function-heavy website in order to deliver an excellent user experience without having to accept a loss of sales due to long loading times. The website is a great example of how an ecommerce site can make its users feel like they have a unique experience.
You too can using free tools like Pingdom or get GTmetrix your website's score .
Tips from Trustpilot
Reduce the loading time of your website with these 10 tips:
- Minimize HTTP requests.
- Reduce the server response time.
- Enable compression.
- Take advantage of browser caching.
- Reduce resources.
- Optimize images - check size, format and SRC attribute.
- Optimize CSS delivery.
- Prioritize content at the top of the page.
- Reduce plug-ins.
- Reduce redirects.
4. Optimize your website for mobile devices
In the not too distant future, Google plans to introduce its mobile-first index. But what are the consequences for your company's website?
Unless your website is optimized for mobile devices, your ranking will likely suffer.
According to Google, visit 61% of users are very likely not to a mobile website again if they had difficulty accessing it the first time. Websites can no longer afford the luxury of ignoring their mobile users. As mentioned above, a short load time is extremely important, and Google makes it easier for you to both reduce the load time of your website and to cater to the needs of mobile users.
To reduce the loading time for mobile users, Google recently launched its AMP (Accelerated Mobile Pages) project. AMP is an HTML-like programming language that speeds up website loading speeds.
AMP offers better page performance and better interaction because websites and ads are loaded immediately, which means that desktop and smartphone users benefit from a smooth user experience. In addition , AMP also improves SEO .
Who is doing it right?
The BuzzFeed AMP website presents itself as usual: with richly illustrated pages and large text. Even so, the AMP version has a much more minimalist layout. And by hiding their categories on other pages, loading times are reduced and the user experience is optimized.
Tips from Trustpilot
In order to optimize your website for mobile use, you have to decide on a configuration. Here's a quick summary to help you choose.
All 3 configurations are Google-friendly, but the search engine especially recommends responsive web design:
- Responsive web design is the simplest and most recommended form of optimization - and it is very easy to implement. It delivers the same HTML code under the same URL and the page adapts to the screen size.
- Dynamic delivery is another form of mobile optimization. The URL remains the same, but provides different HTML content when accessed from a mobile device.
- Different URLs as a solution means that you have to maintain 2 different URLs: one for mobile devices and one for desktop solutions.
Once you have implemented any of these configurations, be sure to let Google and other search engines know so they can take this into account and rank your website accordingly.
5. Optimize your website for voice search
With the growing popularity of virtual assistants such as Siri, Alexa or Google Assistant, a new era of the Internet age has dawned. Today, compared to the past few years, people who search for information online are more likely to use voice search and natural expression.
In his keynote presentation for Google I / O 2016, Google boss Sundar Pichai told his audience that 20% of mobile search queries are now voice searches.
And since the further development of speech recognition software is progressing practically every hour, this rate will certainly continue to rise. For this reason, you should adjust your SEO to the voice search and also research potential conversation-like search queries - so-called conversational queries - that could be relevant for your website.
If you have not yet expanded your search strategy to include voice search, you are missing out on the chance of potentially profitable customers.
Tips from Trustpilot
Here are a few ways you can tailor your content for voice search:
- Optimize longtail search terms and phrases: Voice search uses natural language. The way we speak is different from the way we write. When we talk to digital assistants, we use different phrases and search terms than those we type into a search engine by hand.
- Concentrate on your FAQs: The pages on which you address the frequently asked questions are perfect for incorporating detailed search terms. A clear answer to a frequently asked question has a better chance in voice search.
- Local SEO is your friend: is 3 times a voice search more likely to be localized. That is why it is imperative to keep your contact information, hours of operation, location, and your content updated. If someone asks "Where is there a vegan restaurant in Hamburg?", Your company is more likely to appear in the first search results if you have optimized your website for local SEO.
Regardless of whether you are your 1st or 10,000th Want to win customers: Achieving more traffic for your online shop contributes significantly to the growth of your company. And with the help of these 5 proven methods, you will generate more traffic in the long run.
