10 Tips for Mastering SEO Content in 2020.
If you are still doing content marketing or website SEO optimization this year, then you must master your content direction and expand your audience. We all know that although the BERT algorithm update is crucial to search intent, its general direction remains the same, that is, the search engine prioritizes audience-centric content based on trust, authority, and professionalism.
Therefore, the problem is to overemphasize keyword-rich content, which mainly leads to poor user experience and ultimately lower conversions. Therefore, all we have to do in 2020 is to put users first by creating valuable content. Coupled with AI and engaging visual effects, you will get good results.
The following are 10 tips discovered after a period of research. These improvements can help you create the best SEO content in 2020 and beyond.
1. Determine your ideal customer information
In order to create content that communicates with your target audience, you must thoroughly understand who they are, what they want, and what they search online, which will provide information for your keyword research. The goal here is to focus on the "beneficial characteristics of the best customer" and create the role that becomes your ICA. With this in mind, you can answer the following questions to create highly targeted content:
(1) What are the three major challenges my audience currently faces?
(2) What actions did they take to overcome these struggles?
(3) Why do these solutions not work for them?
(4) When it comes to (SEO, content, marketing, etc.), what is their primary goal?
(5) What are they looking for in cooperation with companies like me?
To be more precise, you can use these questions in an audience-oriented survey and use the answers to inform you about the keywords, call-to-action, and language content you are using.
2. Map keywords to search intent Keyword mapping is an important step that involves assigning target keywords to certain pages and posts. And, although most SEO professionals incorporate this into their processes, it is not uncommon to leave the search intent factor behind.By 2020, we hope that search intent will become a top priority. This is the best way to create content that is highly relevant to mapped keywords.
For example, suppose you want to rank for "Shenzhen Google Promotion". Keyword mapping based on search intent means determining whether it is more appropriate to assign this keyword to a "Falcon Google Promotion" blog post or a webpage describing the falcon promotion service with Google.
The important thing to remember here is not to accumulate keywords in the content just because you want to rank, consider what the searcher is trying to find or complete when searching for the keyword, and then create a tailor-made content.
3. Become an expert in a field
You have to become an expert in a certain field or subject, so that you are persuasive. Now, "value" is one of the words that is difficult to define and may even be overused in the marketing field. However, in reality, value simply means providing the desired solution to the target audience. This is relative and needs to be solved by subject matter experts. In addition, adding some credentials after your name may make your content more effective and help you build trust with your audience. Therefore, the best way to create the best content is to write down what you know, or hire a professional who can write carefully studied content for you.
4. Increase brand authority through guest posting
Most SEO professionals know that posting high-quality posts is a great way to attract high-quality backlinks. However, are you also using invitation publishing to build brand authority? I believe that many people have overlooked one point. There are many blogs or social forums at home and abroad that can invite others to publish related articles on your topic. Maybe this link does not directly return to your site to write articles for suitable publications. It can also help you stand out in the professional field, thereby attracting new customers. This platform can be operated in China.In addition, looking for websites and blogs whose readership matches your target audience, their social attention may bring some traffic to your brand. Don't miss it because you can't see the possibility of backlinks.If you can, you can also hire a ghostwriter to write expert-level content to put your brand on the map and establish your authority in your space. This can generate huge returns, even beyond the return of some backlinks.
5. Adopt a multi-channel approach
There are many well-known social networking sites abroad, such as: Facebook, Instagram, LinkedIn and even TikTok. We can conduct content marketing through these channels. High-quality content will get high clicks and do a good job in attracting more brand attention.And effective content marketing does not mean that you must create fresh content every day (even every week). Instead, you can use the same outline for a single content to create content for different platforms.For example, your latest blog post can easily become a script for your next YouTube video, you can share the video on social media and send it to an email list, by modifying the content and sharing it with a new audience, will live Bring it to your old content.You can also use the new information to upgrade it and share it on social media to attract new traffic to your website.
6. Invest in high-quality visual effects
We all know that people nowadays like to browse pictures and videos more and more. If your article stays in the past, the whole article is full of articles. I believe there will be very few people who browse articles because they are tired of browsing.2020 is a year to enhance image games by adding custom graphics, photos and videos to the content. If you rely on cheap stock photos on your website, then your readers may be upset because they know that See the same images elsewhere, and merge your own brand images, videos, and graphics to give your content a competitive advantage.
7. Leverage content optimization tools
You don’t have to be a professional writer to create search engine optimized content, or you need to be an SEO expert to write compelling articles. You can use content tools to fill in the gaps. These tools can help.
8. Accept message feedback from the audience
Most SEO experts will foretell the benefits of "value-based content" or "targeted audience" content, but what this actually means.The fact is that what is considered "valuable" is difficult to qualify, which is why it is important for us to collect input from the target audience through an audience survey. You can use these to ask your audience what they think Blog post topics are of interest, what products they like, what trends do they follow, etc.You can also use Google Forms and social media surveys to ask your listeners how they like the content you post and suggestions for the future. In this way, you can read what they think is valuable and whether you really achieve your goals. It ’s a modest way to ensure that the content you provide is relevant to the reader, not just what you think they want to read.
9. Take advantage of popular topics
We have to keep up with the latest trends and create content for those high-traffic keywords, which may be a good way to surpass the largest websites. Because the essence of trends is that the trends are short-lived, you may not generate long-term traffic through this method, but You will see a surge in traffic overnight.I don’t recommend you to be too political or controversial, unless this is consistent with your brand-otherwise you may irritate or alienate your audience, keep it simple, helpful, and ensure that it is consistent with the rest of the site.
10. Build and participate in your email list
Email marketing can expand your SEO effect in many ways. By increasing and attracting your email list, you can direct users to new content on your website through email automation tools.Conversion Toolkit and Mailchimp are just two examples of email marketing tools that can help you increase your email list and generate more traffic and potential customers. One of the great benefits of investing in email marketing is that you have your own list. If anything happens on your website or social media channel, you can always remarket to subscribers.Use content upgrades (such as free lists and other downloadable content) to turn readers into subscribers. Then, use an email automation platform to set up and hire email contributors to write high-conversion email campaigns.In addition, by subdividing, you can train groups of subscribers until they are ready to buy the offer that is most relevant to them. I believe you use these tips and tricks to create high-value, high-conversion content so that your website gets attention online.
