SEO Tips to Improve Organic Traffic

TODAY, I bring another useful content for you, yes I am talking about SEO Tips to Improve Organic Traffic in 2020. Do you want to rank number one on Google? Well I hate to say it's actually really hard ten years ago it used to be really easy but now it's hard and you know what unless you watch this whole content you're not going to be able to rake number one on Google hey everyone I'm Furqan Syed and today I'm gonna share with you three ways you can rank number one on Google.
 

SEO can take a long time to get any kind of meaningful results and while you can't force Google to rank you high and fast there are actually a ton of very quick things you can do to improve SEO for your website so today I'm gonna show you some low-hanging SEO tips that will hopefully give you a boost even if you're not an experienced SEO.

What's up SEO is:

Ahrefs SEO tool that helps you grow your search traffic research your competitors and dominate your niche this tutorial is all about quick wins so I'll cut the intro short and get straight to the tips one of the easiest things to do is improve Page Speed with lazy load lazy loading basically means to defer the loading of non-critical resources at page load time, in other words, things like images or videos will only load when they're visible on the page this will reduce initial page load time initial page weight and system resource usage all of which should positively impact performance aside from the fact that Page Speed is a so-called ranking factor faster-loading pages provide a better user experience for your visitors and as a result can reduce metrics like bounce rate if you're a WordPress user there's a free plugin called a free lazy load which is basically plugged and play and if you're not using WordPress you can use the intersection observer API or search for plugins made for your CMS the next thing.

I recommend doing is improving click-through rate for pages ranking on page one. I'd say it's widely accepted in the SEO community that pages with a higher click-through rate can help increase rankings, but even if that was all a myth it doesn't really matter because more clicks equals more visitors so improving CTR never a bad thing now since 75% of users never scroll past the first page of search results, I recommend focusing on improving CTR for your first page rankings to do this log in to Google search console and go to the search results or performance report make sure to click on the average CTR and average positions boxes, which will add additional data points in the table below next set a positions filter to only show keywords with a ranking position of 10 or lower finally.

I'll sort the table by impressions in descending order and also change this filter to show at least a hundred keywords per page from here just skim through the list and look for keywords that a makes sense B are not branded terms for other company names C have a reasonable number of impressions and D have a lower than average click-through rate all right so here. You'll see that we rank for SEO strategy with an average position of around six and an average CTR of just one percent according to a WR CTR curve for this position CTR should be around two point eight to three and a half percent so. 

I'd probably want to focus on possibly tweaking the title tag to get more clicks now it's important to note that when optimizing your title tags, you should be looking for the primary keywords you're targeting, for example, SEO strategy is clearly the keyword, we're targeting for this page, we wouldn't change our title tags to SEO marketing strategy content template, because that's not what the article is about. Another key point to take note is that search console only shows you average positions this data can sometimes be misleading since positions can jump in and out of the top 100 or anything in between anytime. 

You can get more precise keyword ranking positions using Ahrefs rank tracker tool alternatively you can use HR site Explorer to see data on any website just enter the domain or subfolder you want to research then, I'll go to the organic keywords report next I'll set a filter to only show pages ranking in the top 10, and just like that we have a list of keywords with exact ranking positions based on these dates, and also have the option to see historical ranking positions for any keyword.  The next tip is one of my favorites and that's the send emails to everyone you link to with link building you need to find prospects vet them, find their emails and somehow naturally ask them to link to you, but by using the simple ten-minute outreach strategy, it cuts out a lot of steps in the link building process now while the intent of the email isn't to actually build links it's a great way to passively or in them grow your network. While you're at it here's how it works in two steps step one is to take note of all sites that are linking to you, after all, you'll probably only link to pages, when you respect their content step two find their email address and just send them a quick note just to let them know that you've linked to them, now while this doesn't usually result in immediate links, it helps you start a conversation and it can open up opportunities to have influencers recognize your work, for example, you'll see in our SEO tips post that Josh wrote that buzz stream is the best tool in the industry from managing and keeping track of scaled outreach campaigns, in this case, he could reach out to the blog editor marketing manager or social media manager and say something like hey name longtime buzz stream user and super fan of your tool just recommended y'all as the best outreach tool in our SEO tips article hope it sends some well-deserved customers your way Cheers Josh from my experience sending conversation starters with Eldon asked is a great way to increase reply rates and hey if your content is unique and well-written you'll often get compliments which can open up natural opportunities for you to guest post or work together on another level if you plan to try this technique. 

I am creating a video series so I will recommend watching our video on using negotiation and persuasion when building links next up is to add internal links to your new pages internal linking is important it improves crawl ability gets your pages indexed faster improves topical relevance and distributes PageRank to other pages so you can rank higher in Google so what I recommend doing is looking for topically relevant pages on your site that you can link from immediately after you publish your new post just go to google and search for something like site colon your domain and then add a keyword that's related to your new page so in this case.

You'll see that the search results show pages from our blog that mentioned the phrase link building then visit relevant pages and look for places where you can add links to your new posts now if you want to take a little bit more of a strategic approach I recommend using Ahrefs SEO toolbar where you can see the URL rating for HP and you are all rating is an HF symmetric which represents the overall strength of a pages backlink profile since Google doesn't provide public page rank scores anymore it's kind of our own way to measure page-level Authority which we found to correlate with search traffic quite nicely if you want to learn more about funneling PageRank through internal links.

I recommend read our SEO strategy by using the middleman method the next tip is to become a power skimmer of Harrow using Gmail filters Harrow stands for help a reporter out it's a free service where journalists can ask questions and anyone can respond and be a source for mega publications like the New York Times and Forbes Harrow is one of my favorite ways to build Authority links and it's something I recommend to everyone at any stage the thing with the service is that they usually send three emails per day which can be quite overwhelming considering 90% of the queries probably won't be relevant to you so a quick hack to make sure opportunities don't get missed is to lighten the load with Gmail filters after you've created a Harrow account just go to your inbox and click on the caret to bring down Gmail search options next set the from field to Harrow at helper reporter com then you'll want to set the subject to Harrow within square brackets since all of their emails include that in the subject line finally set the has the words field to any keyword you want to monitor and you can also use the or search operator to include multiple keywords or phrases then click search to see the results your search filters would include and check out some of the emails to ensure you're getting relevant results if everything looks good click on the caret again and then click create filter you'll then have options to apply labels mark it as important or forward it to another team member to take care of the next tip is to perform an annual content audit a Content audit is where you analyze the performance of all content on your site to see whether it should be kept as is updated deleted consolidated or redirected and it's not uncommon to get impressive results for example we did a Content on it on ahrefs blog and got a seven and a half percent increase in traffic after being 31.7% of our pages siege media saw around a 50% traffic increase for one of their clients after cutting around 15% of the content from the site and I've personally seen a traffic increase of 80 percent after deleting 74 percent of my pages now content audits can take several hours to do but we've actually created a spreadsheet that automates a good chunk of the process for you so you can identify action items in under 10 minutes so rather than explaining everything again I'll link up our content audit video which should help you get started in no time finally is something we practice a lot on HR F's and that's to repurpose your best performing blog post to videos and your best videos to blog posts now there are a couple of great reasons to repurpose your content first people enjoy different content formats based on nothing more than personal preference some people I've met at conferences they tell me that they always read the blog but have never seen a single one of my videos and the same happens for people who've watched all of my videos but haven't read a single post people go to channels which they prefer and having both an active blog and YouTube channel allows us to reach more people in the place they want to learn on top of that we're able to consistently reach a ton of new people every single month through both channels allowing us to passively generate new leads and customers for our tools second you can own multiple spots in Google search since videos are showing up more in Google SERPs we often try and own as much real estate as possible for example if you search for SEO tutorial you'll likely see my videos as well as our blog post search for our how to do keyword research and you'll see our image result three of our videos and our blog post now the actual work of repurposing content can take quite a bit of time but strategically identifying the topics to repurpose can be done fast to put this into perspective. When I started creating videos for A trust build side from some initial product related videos eight out of my first 12 videos were repurposed from our blog, now there are generally three ways I decide on which content to repurpose the first way is to repurpose blog posts that are already getting consistent traffic reason being you can almost guarantee that you'll get views to your videos for example we get a good amount of traffic to our post on free keyword research tools so we embedded our video there just after the introduction and since we only have the video embedded on one page we can attribute over ten thousand engaged views from this post alone another way to choose repurpose full content is based on search demand on both Google and YouTube for example you'll see an ahrefs keywords Explorer that the quarry YouTube SEO gets around twelve thousand monthly searches on YouTube so I repurpose the video into a blog post since it gets searched around 17,000 times per month on Google and today we ranked number 1 on YouTube for that keyword own a spot in the video carousel on Google and have a top 10 ranking for our blog post the final way is by using some common sense a couple of months ago I repurposed our SEO checklist from our blog there's decent search demand on Google but basically no searches on YouTube but by analyzing other competing videos on that topic I saw that this one was able to generate a ton of views likely through other traffic sources like suggested videos and browse features so after a few months we've racked up over 35 thousand views to this video a blog post we probably wouldn't repurpose is something like this one on meta robots YouTube is both an entertainment and educational marketing medium and no matter how hard I try to make it super entertaining or actionable I don't think there's much I could do one final tip on repurposing content is to give the repurpose version a twist rather than directly copying what I generally do is look at the subheadings to the blog post then put my own spin and angle on the topic so what you read on our blog won't be the exact same as what you see in our videos and vice-versa.

Now I'd love to hear from you do you have any low-hanging SEO tips you use to improve your SEO let me know in the comments and if you enjoyed this video make sure to like share and subscribe for more actionable SEO and marketing tutorials so keep grinding away and I'll see you in the next tutorial