Digital Marketing Trends for 2019 is
Every day digital marketing trends continue to evolve because it brings money and attracts a lot of customers. In 2019 you will keep an eye on several trends popular:
1.Voice search:-It appears that by 2020, 50% of all queries will be searched with Voice. This is implemented by intelligent speakers like Amazon's Alexa, Apple website, etc. That gives searchers responses to their questions immediately. And it is accessible, so companies offer more than ever before while more people engage with voice search.
2.Smarter Chat:- For
example:- If visitor visit on a website and that website is connected
with chatbox and asked to request assistance or get more information
about the product.
3.Micro-Moments
:- Whenever a customer looks for something in the nearby shop, the dealer can use these micro-stories to generate targeted content and advertising. In the end, advertisers must understand the basic habits of all with respect to the use of minutes in a small scale.
4.Augmented
and Virtual Reality Marketing:- Augmented reality ads is one of the
significant applications that are presently utilized by certain
advertisers. It's an approach to bring static or unbelievable situations
into a progressively practical encounter, something that would
coordinate the "offer" with the "truth" of the purchaser.
Michael
Kors is an example of increased reality ads. They made a promotion on
Facebook requesting that their clients attempt and buy their shades.
5.
Live Videos - More Stories:- Live streaming content is effective
because it’s free, takes a short time to produce while it offers a
real-time user engagement and viewers use your content based on your
time, not theirs.
6. Omnichannel Marketing includes marketing touchpoints that work together on every available channel and are used to build a one-of-a-kind customer experience for your audience, not just to generate new business. In other words, you create consistent touchpoints on all the channels your customers use to build a positive customer experience that increases your customer retention rates.
7. Artificial Intelligence is a computer system that can perform a task that normally requires human intelligence. When it comes to digital marketing, it is used to identify trends, accumulate data, and do competitor research. Moreover, it is particularly good at creating data-heavy news briefs about business and sports among many others.
8. Chatbots can be found almost everywhere, especially on business websites, and are used to answer simple questions or help a user accomplish a simple task. They serve as virtual assistants.
9. Programmatic Advertising is a process that uses AI to buy and place advertisements based on targeting algorithms, but it can also be used to buy and sell different kinds of media, from display advertisements to out-of-home ads. It relies on a combination of automation, big data, and technical expertise, but you still need human capital to do it, and it is not very cheap.
10. Video Marketing serves as a medium to promote your brand, services or products to the customers. Marketers can use video for several strategies, even for advertising, but the content needs to be good, entertaining, informative, and story-driven.
2019
is a Digital marketing trends year to look forward to. With these new trends,
there are enough ways to attract more customers to your business and satisfy them. However, there’s a lot of work to be done to stay ahead of the marketing curve in 2019.
