Learn SEO Online 2019

Pleasant to https://bestseolearnersblog.blogspot.com/ and thanks to respect of going to share my blog site. Do you Want to learn SEO Online ? and want to know around the basic principles of SEO, and want to get some particular information or essential knowledge in this field of SEO. If you are searching some easy or informative online SEO learning tutorials, then why not, you should join our simple or easy guide learn SEO online course. In this basic SEO guide, you will definitely get some basic knowledge of SEO. Our goal is to assist you learn SEO Online. Learning SEO is important to the success within your web business. If you are a beginner in SEO Education, then you can absolutely find some excellent and basic information in this field of SEO through this Learn SEO online guide, or if you are a professional SEO player, then you can absolutely find some excellent tips from here. I am not an myself a jam person of SEO, but I have some good skills or basic knowledge in this field of SEO. So I decided, why not, I share with you. I am going not to call myself a Search Engine Optimization Professional; I never study Google’s methods with a regular base. I never even determine my keyword density, for those who know very well what that is. However, what I know, I do know the basic fundamentals of SEO, and I know how to get a Web Page to the first page of the Internet search engine Yahoo and Bing. Believe me on this simple Learn SEO online guide you will learn yourself and you will learn a lot. If you are interested in getting free Web Page site visitors, consider these Free SEO Tips, look at these idea’s Search Engine Optimization. So this simple https://bestseolearnersblog.blogspot.com/ is giving you a great deal of good stuff and useful details or tips. So let’s we start from the Define SEO Basic Principles

Define SEO – Basic Principles:

Search engine optimization (SEO) is a process of improving positions in organic (non-paid) search results in search engines. The higher the website is, the more people visit it. SEO is a lot of creative, technical and analytical work. Of course, research is an inevitable part.

There are many forms of SEO, however, the main point will remain the same – to be among the highest results in organic searches. Simply said, SEO is about running the right website for the right people.

How Does a Search Engine Work

How a search engine functions is through a set of keywords, sentences, and a list of items containing the word or phrase. While the information is not displayed directly, it brings the information to the websites and the user can select a suitable website.

What is a Web portal

A website is an online private location where the user has a website account. Portals are informative and therefore deeper content than a search engine. Without a single URL, USERNAME or PASSWORD it is not possible to enter the web portal examples, such as Gmail, Facebook, etc., where you must have a single user name and password in order to access the contents.

How Does a Web Portal Work?

This website organizes information to channels, containers of customization pages that the user chooses from. The user specializes in the content in which you can find various types of information and you can choose what you need.

As we all know the SEO can be divided into two categories


1. On Page
2. Off Page

We will talk about the on-page factors

On Page SEO:

On-page SEO is “the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off page SEO which refers to links and other external signals.”

It takes into account all aspects of the webpage that, when added together, will improve your rankings in the search results. As Google becomes more sophisticated, one of the major factors influencing on-page optimization is relevance. How relevant is your page to the query? That’s how you have to think when you’re developing the page.

Think of these tasks as a benefit to your end user. You have about eight seconds to influence a visitor to interact with your website. The more interaction and engagement, plus the longer your users stay on the site, the better their experience.

Meta Tags

Perhaps the most vital aspect of your on-page SEO efforts is the implementation of tags. Some are not as useful to SEO as they once were, but if written and utilized optimally, will improve your traffic.

Meta tags are used to provide search engines with information about your page. To achieve high rankings, it has to do with relevance and user satisfaction, but including custom meta tags will influence users and increase your click-through-rate.

Title Tags

There are multiple tags on your page. The most important is your title tag. The title is what users see in the search engines for both organic results and paid ads, and the words that appear at the top of each tab in your browser.

The title tag outlines what the page is about. When ranking web pages for particular queries, Google looks at the title tag and compares that to the rest of the content on the page.

If you’re working in HTML, the code for the title tag looks like this:

<title>Everything You Need to Know About On-Page SEO</title>

Best practice is to ensure you stay below the character limit so your titles display properly. You can use Snippet Optimizer to simulate how your title and meta description will appear in SERPs.

Use your title tag to stand out from your competitors, appealing to your visitors. Make sure all the pertinent information is included, including your keywords and location for local businesses.

While it’s recommended to use your core keyword within the title, Google is shifting toward relevance and semantics in the results. Users aren’t blindly clicking on the first result, reading the titles and descriptions to find the best answer to their query.

Meta Descriptions

The meta description conveys what users will find on the page. While not a direct ranking factor, search engines read the meta descriptions to determine the page’s topic and the audience that will find value.

A well-written meta description can generate a competitive advantage in the search results, creating a higher click-through rate with a greater chance of conversions. While there is a possibility that Google will omit the custom description and pull an excerpt of the content on the page, it is recommended that you fill in the meta description for every page of your site.

The best way to check which pages are missing a meta description is to run your website through Screaming Frog’s SEO Spider. It shows you every URL under your domain, the meta description, and its length.

Earlier in 2016, Google extended the length of descriptions for both desktop and mobile. For desktop, users will see up to 200 characters, while on mobile they’ll be shown up to 172 characters. To appeal to users on both devices, keep your description between 165 and 175 characters.

Clearly outline what users will find on the page. Add your brand name and sprinkle in a keyword or two if they don’t sound forced. Think about synonyms and other terms that will get the point across.

This is the first interaction many visitors have with your brand. Make it welcoming.

Think of the meta description as your organic ad text.

Tell users what’s in it for them to click through to your site. Include an offer or call to action to entice a click. You’ll also see some websites show multiple site links to direct users to the page they’re looking for. My company, Best SEO Company in Philadelphia, PA | SEO Services in Bucks County Digital Agency, has multiple pages you can click on to find out more about the agency.

To find success and steady traffic to your site, it starts with your title and meta tags. Once you get the clicks, it’s up to your user experience and quality content to maintain engagement.

Heading Tags

Your landing page or blog should include multiple heading tags, from the h1 down to a potential h6. The most important is the h1. You should never have more than one h1 tag on any page. Include multiple h2’s or h3’s as users scroll down the page. These are used as subheadings.

Use the headings to represent the different sections of the page. You’ll notice the impact from both an SEO standpoint and a usability standpoint.

SEO Factors

As an SEO factor, complementing the title of the page with the words used in your heading tags should provide users with a clear view of what the page is about. The search engine algorithm compares the section of content underneath each heading tag to establish relevancy.

Your headings should be used to structure the page. Make sure the content supports the heading.

The primary keyword of the page should be included somewhere in your h1 tag. Avoid skipping the h1 on a page, as it lets both your visitors and Google understand its subject. Many blogs, especially those in WordPress, automatically include the title of the blog post as an h1. Make sure to look at the HTML version of the page to ensure the h1 tag is present.

When it comes to headings, there are factors you want to avoid to maintain your presence in the search engines, notably stuffing unnecessary keywords in the tags.

Don’t use the same h1 tag on multiple pages of your site. This can have harmful effects on your SEO as Google won’t know which page to rank for a query containing that heading.

Usability Factors

For landing pages and some blogs, keep in mind that your users are not reading the entire page. They’re scanning and browsing quickly, looking for a section that answers their questions or provides value.

Headings and subheadings split up the page, making the presentation look cleaner.

Subheadings help users navigate throughout the page. If you’re changing the subject or discussing a different aspect of the service, use h2s. If you break it down further and need a sub-sub-heading under an h2, use an h3 tag.

Headings should not be overlooked. They hold more weight on the page than a standard paragraph <p> tag or a bolded word. Always be sure to keep your readers in mind when writing headings. They shouldn’t sound—or read—like your forcing a keyword for the sake of further optimizing the page.

URL Strings

When it comes to writing URL strings, they should be short, concise, and easily readable. How can we create the perfect URL string? When analyzing the length of URLs, Ahrefs found that shorter URLs tend to rank better. The study looked at the length of the URL and a number of folders. They counted each root domain as one folder, and each backslash after the root as another folder.

Domain Name Registration and Web Hosting (Folders = 1)

http://domain.com/folder1 (Folders = 2)

http://domain.com/folder1/folder2 (Folders = 3)

The report concluded that URLs with fewer folders tended to rank better, as well. Rand Fishkin of Moz said more folders can “create a perception of depth for both engines and users, as well as making edits to the URL string considerably more complex.”

From interior product or service pages to blog posts, the way we write URLs is an SEO practice that you must consider. Each word in your URL should be separated by a hyphen (-) and not an underscore (_).

When you have two pages displaying almost the same content or information, set up a 301 redirect or canonicalization tag (rel=canonical) to the stronger page. This avoids duplicate content and shows Google which page to rank.

Keep your URL short. The shorter the URL, the easier it is to share or embed while creating a better user experience. You want your readers to quickly identify what your page is about without seeing numbers, categories, symbols, or a mixture of everything included in the string.

Utilize your primary keyword in the URL. Like other factors of on-page, don’t let your URL string sound unnatural or forced with keywords. Try to make it around five words, clearly outlining the information your users will find.

Don’t leave your visitors left wondering what’s on the page before they click. The title, meta description, and URL should make it clear.

User-Friendly, Authoritative Content

As Google crawls your page, they’re looking to match user intent. Your content should clearly explain what product or service you’re offering, or the exact topic of your blog.

The internet is cluttered with content, and it’s important that you ensure yours is unique. One of the most common sayings you’ll hear in the world of SEO and content marketing is “content is king.” In fact, SEO and content marketing do a lot of overlapping.

They complement each other. Content involves the use of words—keywords—and writing for human value while still appeasing the search engines. This is what makes the foundation of SEO and the vast majority of your on-page.

Think of content as having a conversation with your readers. Are they going to be interested or entertained? Or are they going to be bored and leave your site?

When you create content, it must prove you’re an authority in your field. The best content speaks directly to your customers, shows them the value you offer and entices them to read further or contact your company.

To improve your on-page and SEO to increase your traffic, content must solve a user’s problem while being well-written without spelling or grammatical errors. Be careful not to run into any problems by failing to adhere to the major Google algorithm updates.

Be Aware of the Google Algorithm

To help weed out the websites that achieved high rankings with spammy, keyword stuffed, and thin content, Google unleashed the Panda algorithm in February of 2011, updating it regularly. If you still have low quality and thin content, your website won’t be found online.

consistently meeting the expectations of your users. While continuing to roll out and update, make sure you focus on creating quality content that is optimized for a high-volume keyword and is written with the user in mind.

As we move into the age of artificial intelligence, SEOs and marketers have been trying to figure out the effects of Google RankBrain. The machine learning system was implemented around the spring of 2015, and has become the third highest ranking factor.

Keyword Targeted Content

While you must maintain a user-friendly and authoritative tone, the focus keyword is still of vital importance. Like with your meta tags, you will either outline meta keywords for a product or service page that is targeting multiple queries, or a single focus keyword for blogs.

All of this is available in WordPress pages and posts. But why is targeting a keyword important? Using them correctly will directly affect the return on your digital marketing investment. The more you understand about keywords, the better you will strategize with your marketing.

Always make sure you’re providing the most value for your brand by targeting keywords that have search volume.

To get the most of your on-page, perform keyword research and be confident your company can convert for the targeted terms. There’s nothing worse than appearing first in the results for a query that leads to zero conversions.

Use Google AdWords Keyword Planner to see search volume, or analyze what your competitors are targeting with SEMRush. The Keyword Planner offers you similar variations of your keyword that you can include on the page for further optimization.

Through content marketing, employ keywords strategically.

Think about the types of keywords and what will work best for your company.

Informational Keywords: A term like “on-page SEO” when a user wants to learn more about a topic.

Transactional Keywords: Words targeting users looking to buy a product or service. Typically include adjectives like “best” or “top” and are more long-tail.

Location-Based Keywords: When users are looking for a local business or physical location.

To determine the relevance for a particular query, Google looks at LSI keywords, or synonyms for the searched keyword. LSI stands for Latent Semantic Indexing, determining patterns within the terms, topics, and concepts of a page.

When writing long-form content, you can include LSI keywords more naturally. According to Bruce Clay,

“In latent semantic indexing, Google sorts sites on the frequency of a variety of terms and key phrases linked together instead of on the frequency of a single term.”

The content shouldn’t have just one focus keyword. Your goal with on-page SEO should be to rank for all synonyms and related queries.

Back to the term relevancy. Though your focus keyword may have 50,000 monthly searches, your page can rank higher for the similar query that only has 1,000 monthly searches.

Write content that will drive traffic from many related queries. The goal is to generate clicks and use the factors of your on-page to increase conversions.

Internal Links and Outbound Links

Links carry the most weight in your SEO. Earning links from quality sources and authority sites strengthens the domain, while linking internally throughout the site benefits the user experience and enhances your SEO.

The actual practice of earning links is part of your off-page SEO strategy. Use additional content marketing, email outreach, and other creative ways to build links back to your site. Backlinko has published an all-inclusive guide to link building that offers value when you’re starting your link building campaign.

Focusing on the page, internal linking to other pages of your site will strengthen the keywords and enable Google to determine where to rank a particular keyword. Linking internally—between service pages and blogs—helps improve the crawlability of your site, showing Google the site’s most important pages.

If you include a new link on your homepage, it becomes easier for Google to see that you’ve updated your site with fresh content than crawling the entire site for the new material.

The benefit of internal links is giving your audience further options to stay on your site. The more engagement to relevant pages, the more Google takes notice. Don’t put an internal link in every sentence, but include multiple links per page to bolster your SEO.

Optimize Your Images

When you’re adding images to the page, it benefits the user experience. But, you can also help your SEO strategy by optimizing the image. Make your top targeted keyword the alt text and create a title that is unique, but stays applicable to the image. The featured image of this article has a unique title and the alt-text of what this post is about.

Optimizing the alt tags gives Google another indication of what your page is about. The alt tag should be used to describe what’s on the image, so we’re back to relevance again. It won’t make sense to have a picture of a Hummingbird with the alt tag “panda.”

Here’s the value of the alt tag. Think about when the image won’t load, what will the user see? The alt tag. Don’t stuff your keywords into alt tags. Make sure they fit with the image and make the picture relevant.

As Yoast says, “The image should reflect the topic of the post, or have illustrative purposes within the article, of course.”

Images play a crucial role in conversions. For SEO purposes, make sure they’re scaled correctly. The larger the image, the longer your page will take to load. Scale the image appropriately and make sure it shows in the smallest possible size.

We’re living in a visual world, and while content is the most important, make sure your images are capturing attention, as well.

Mobile Responsive

For your page to be found relevant and your on-page SEO to improve, your website needs to be mobile-friendly and responsive in 2016 and beyond. Responsive websites provide the same experience with your brand no matter what device they’re using.

To continue to provide users with the fastest and best experience, Google started showing Accelerated Mobile Pages (AMP) in the search results. Mainly beneficial for news outlets and articles, these pages load instantly and are easily identified with a lightning bolt symbol. The faster the load time, the more appealing it is for mobile users. You can learn all about AMP and its impact on your SEO in this article by Search Engine Journal staff member Anna Crowe.

Remember that when users access your website or blog, chances are they’ll be on their mobile device. You can check to ensure your website is mobile friendly through Google’s test tool. If your site is not mobile-friendly, Google will outline what you can do to fix the issue.

You’ll satisfy your customers with its functionality, making your website more relevant.

Site Speed

In today’s technology age, speed is essential. We don’t want to wait. If a page isn’t loading right away, we find another website that will. Are you helping or hurting your user’s experience?

Nearly half of all mobile users will leave a site if it doesn’t load within 3 seconds. Backlinko.com found that fast-loading websites are significantly more likely to rank in Google.

Keeping visitors happy increases your conversion rate. According to an infographic from Kissmetrics, 58% of mobile users expect your mobile site to load as fast, if not faster, than the experience seen on a desktop.

Optimize the site and take care of underlying factors that will shed some seconds off the page load time. Look at your site and see if there is anything slowing down the speed.

• Leverage Browser Caching
• Optimize Plugins & Images
• Use GZIP Compression
• Switch to Faster Hosting
• Clean Up HTML & CSS Coding
• Eliminate Ads
• Minimize Redirects

According to a report from Radware, image compression and optimization are vital factors in the speed of your website. The study says that images hold 50 to 60% of the total weight of the page. If your image files are too large, they could be dragging down the site’s performance.

There are tools you can use to ensure the performance of your site is up to your—and your visitors—standards. If you have a Google Analytics account, you can look at your site speed under the “Behavior” tab in the left sidebar.

Other tools that provide performance tips and feedback on page speed, along with suggested fixes, include:

• Page Speed Insights
• GTMetrix
• Pingdom Website Speed Test
• Mobile Website Speed Testing Tool

The faster your website loads, the more engagement you’ll receive. Once all other on-page SEO factors are in place, focus on minimizing the load time. Your customers will prefer your site to others.

The Perfectly Optimized Page

From the top down, make the use of your website seamless. From the appearance of the page to the backend technical aspects to the optimized meta information, the perfectly optimized page incorporates all aspects.

Digital marketing is about communicating with your audience. Guiding them to make a decision while educating yourself on what aspects are benefiting your search presence. It boils down to this:

• Relevance
• Quality Content
• Properly Written Meta Tags
• Links
• Marked Up Structured Data

Ensure you’re providing Google with the right signals. Implement custom meta tags, title tags, headings, and always write quality content. Provide your visitors with the information they want, and learn how they interact with your site through analytical tracking.

That goes into the technical side of SEO, away from the techniques and optimization strategies included on the page.

When everything is in place, look into your Google Analytics and Google Search Console (Webmaster Tools) to see how your site is performing.

As search engines cache and crawl your page, are they running into any crawl errors? This could hinder your performance. Crawl errors include broken links, dynamic pages, 404s, errors in the robots.txt files, sitemap errors, and more.

Using some of the SEO tools and resources I have outlined in SEJ’s Beginners Guide to SEO, you can test the performance of the site and see if you have any crawl errors. This means that some pages are not accessed easily by the search engine bots. Google lets you address and update the health of your entire site.

Your goal is to generate conversions. Implementing these on-page SEO tactics will set a strong foundation that informs Google and entices your users.

The perfectly optimized page creates a memorable user experience and strengthens your brand.

It will increase traffic, improve your search engine rankings for the most relevant keywords to your business, and drive leads. Do you have everything implemented for the perfectly optimized page? How are your results.

Free SEO Tips:

If you have a brand new Web Site, you should have the possibility to select a brand new group as well as add tag words. It is best absolutely to decide on appropriate categories, using significant key phrases. It’s also wise to add a number of significant tag words to help each post. Don’t obtain overly enthusiastic with the tag words, or else the item starts to seem Spammy to help men and women as well as Google’s search software.

If you have images on your website, use key-phrases inside ALT explanation. If you add photography on your website, you’ll commonly have the choice to incorporate a new explanation or even name. Search engine optimization software can’t examine images. However, they could read the ALT explanation of the photography so work with a search term inside explanation if you possibly could.

The quality of your content is important in your current search engine ranking positions. Whilst Yahoo and Google’s software can’t really examine as well as judge the grade of your content, they do utilize additional procedures to determine the quality of the content material.

Yahoo and Google hope to offer very good, relevant search results for his or her people. When men and women stop by your internet site as well as instantly click on back to your search results without hitting anything or even keeping for any amount of time (referred to help bring a “bounce”), meaning your website is not supplying people in what they’re looking for.

Off Page SEO:

Definition:

“Off-Page SEO” refers to all of the activities that you and others do away from your site to raise the ranking of a page in search engine results.

Though many people associate off-page SEO with link building, it goes beyond that. Many activities that don’t result in a standard link on other sites are important for off-page optimization.

A successful off-site SEO strategy generates the following benefits to website owners:

• Increase in rankings – The website will rank higher in the SERPs and this also means more traffic.
• Increase in PageRank – Page rank is a number between 0 and 10 which indicates the importance of a website in the eyes of Google. It is the system invented by Larry Page (one of Google’s founders) and one of the reasons that Google was so successful in showing the most relevant results to the searcher. Page rank today is only one out of the 250 factors that Google is using to rank websites.
• More exposure – Higher rankings also means greater exposure because when a website ranks in the top positions: it gets more links, more visits and more social media mentions. It’s like a never ending sequence of events where one thing leads to another and then to another etc.

Techniques used in Off-Page SEO

1. Preparing a Site/Page for Link Building

Links are still very important to Google. In fact, it’s almost impossible for Google to determine the value of any web page if there are no links pointing to it — no matter how useful, fresh, or in-depth the page content might be.

Site owners are often tempted to skip initial preparations for link building. But it’s important that you give this top priority, because preparing a site will ensure that you’re mindful of the links you sent to them.

So how do you ensure that your web pages are ready for link building?

i). Laying out your internal pages

Optimized internal pages can make a huge difference in your overall rankings. This includes interlinking your pages using random keywords (with more emphasis on your brand name).

ii). Do the basic on-page SEO: On-page SEO is important. After all, you don’t want Google to view your site as a neglected portal.

I’m sure you’ve heard enough about meta tags and keyword density. Yet, there are other important on-page SEO factors that matter and that are often overlooked.

iii). Pick thematic keywords: 

Although links are still the icing on the cake, the upshot to SEO that controls every other factor is the keywords you choose.

Keywords are the fundamental building blocks for your content campaign.

2. Guest blogging can only take you far. Worse, it requires a lot of research for the right topic. Then you have to find the right blogs, write the post, submit the post and wait for it to be published.

3. Create and distribute compelling infographics: 

There’s no doubt about it – infographics still work and will likely continue to work in the future. Like any compelling content, when you give it sufficient initial promotion, an infographic has a greater chance of going viral. The good news is that you’ll continually generate organic traffic to your blog when people start to share your infographics.

I’ve found that infographics generate 37.5% more backlinks than a typical blog post. This makes creating infographics an irresistible link building tactic that you should definitely try.

Relevant Sites:

Let’s think you have a website that markets clothes regarding felines as well as you’re looking forward to getting back links. So, anyone asks your current SITE to set a hyperlink internet on her real-estate website. Whilst most Back Links guide, a hyperlink via relevant sites brings excess fat than sites, which might be entirely not related. In the event, you acquired Back Links out of your neighborhood puppy protection, or even a puppy retail store, that could produce a lot more perceptive to just clothes regarding feline’s website.

When Yahoo and Google crawl your internet site regarding pet clothes, the item doesn’t sound right if your Google search software examines a genuine house website and locates a hyperlink to some pet clothes website. Not only, this, whoever your target will be to obtain targeted traffic the internet. Targeted prospects signify folks that are, in reality, thinking about buying pet clothes, definitely not men and women looking for real-estate.

Anchor Text:

The Anchor text message will be the text message really used to generate your one-way link. Make use of your URL, you could use your title of the website. You could use “click the following,” or even you could use key phrases. Think what kind is the best? Of course, key phrases.

If you use keywords and phrases to generate inbound links, you might be showing the major search engines exactly what your web site is all about. If internet search engine bots find links everywhere using “make dollars online” because anchors word, having links back to your website, it will help all of them recognize that your web site is applicable to the expression “make dollars on the net. ” Just about any web page link is actually good. However, a back link using your keyword phrase because anchors word would be the best.

Summary: If you perceive the SEO basics on top, you’ve got enough information to succeed on-line. Yes, there’s a lot of to SEO that I haven’t covered, however nothing which will keep you from mature the primary page of Google search results. In the event, you pick a qualified key phrase, utilized the ideas previously mentioned as well as develop Back Links on a regular basis. Your internet site will likely be around the first Web Page connected with Yahoo and Google’s search results before you recognize it.