Here, I am giving you a brief idea of competitor analysis in SEO? One of the most important activities for any SEO process is the initial competitive analysis. This process should correctly identify your SEO targets and provide fundamental input to establish your overall strategy.
Depending on the type, industry, and scope of the SEO process, this analysis can become quite complex, as there are many factors to take into consideration—more now than ever before.
In order to facilitate this process (and make it easy to replicate, control, and document), I've created a step-by-step workflow with the different activities and factors to take into consideration, including identifying SEO competitors, gathering the potential keywords to target, assessing their level of difficulty, and selecting them based on defined criteria.
- Detailed SEO analysis of competitors includes:
Backlink profile analysis
- number of backlinks
- number of referring domains
- dofollow/nofollow backlinks ratio
- number of .edu and . gov backlinks
- number of mentions
- list of backlinks with anchors
- list of referring domains
- domains containing links to several competitors not having links to your site
2. Content analysis
pages that rank best
pages that get user’s attention the most
3. Website structure analysis
structure of categories and products
4. Traffic source analysis
- traffic by geo
- traffic by sources
- traffic from social networks
5. Keywords analysis
- top-performing keywords
- keywords you could rank for
6. Website usability analysis
- Social media buttons and widgets
- Responsive or adaptive design
- Unique features
- Call to action
- Paid content
- Blog
- Online support
- Ability to comment
- Ability to write a review (testimonials)
- Localisation and multilanguage support
7. On-site SEO analysis
- Server response time and content download time
- SSL certificate
- Meta tags (Title Description, ALT attribute, H1-H6 etc.)
- Internal linking (internal PageRank)
- Accelerated mobile pages (AMP)
