What works in copywriting, for example, is bad for blogging and the other way around. But many people get confused about the two. They end up wasting time and money, asking why they don't get results. That's a great question. Your marketing and business success depends on your clear understanding of how different they are.
You need first of these at the right time and place to market and/or make money with your website.
Content Marketing - This is a set of marketing strategies that are built around delivering value to customers through content. It leverages content to build brand awareness, increase traffic, educate customers about the industry, etc.
Content marketing isn’t a 21st-century concept. And it didn’t start with the Internet. But it’s been refined thanks to advancements in analytics.
Content marketing typically includes:
- Research
- Strategy
- Web design /SEO
- Consistent implementation
- Content creation
- Content distribution
- Content curation
- Networking/Interacting on Social
- Social media management
- Building Content Funnels to generate leads or make sales
- Analytics
Most content marketers will create a variety of content assets, including:
- Blog posts
- Videos
- Infographics
- Calculators
- Quizzes
- Contests
- Apps
Copywriting that once meant writing any type of marketing. But the internet has all changed. Now we have to distinguish between writing copy and writing content. Copywriting means writing that directly sells something.
For example, “Buy This Now” or “We deliver the highest quality service in the industry. Just ask our customers.” or “With over 10 years of experience in the industry, we know to the truck.” Copywriting is clear, crisp, to the point. It’s a few words as possible. It’s edited and re-edited and tested to see what works best for an audience.
Blogging - This is the act of publishing blog posts on your website. This is one form of content creation. Depending on your target, blogging can be one of the most important elements of content marketing.
It’s usually less expensive than video or apps but can deliver a ton of helpful information that people engage with. Blogs are particularly important in B2B. That’s marketing to business. Most Business people still prefer to read to get information. Copywriting is, therefore, more expensive than content writing if you’re looking at quantity.
Copywriting is required for your home page, service pages, product pages, contact page, advertisements, forms for generating leads, etc. The About page is usually a mixture of copywriting and storytelling. You need a balance nowadays.
Wordpress - We’ll start here because this one is super easy. Wordpress is a platform on which a person can build a website.
Anyone can use it, but hiring a Wordpress site design company will help you develop a more dynamic, user-friendly and search engine optimized site.
Best of luck with your efforts!
