With Instagram, more than 25 million companies around the world use the social media site to connect with customers. The best thing about your business using Instagram is that you can use the customer experience platform. Here are five tips to enjoy, inspire and entertain your customers using the platform effectively.
1. Create photo competitions
You can create photo contests to keep your online followers engaged. This will also keep your online audience engaged and attached to your Instagram page.
Using Instagram for your business is a great way to captivate your audience online. This platform should be part of several online tools you use, including Facebook, live chat support, and omnichannel support to engage and motivate online subscribers. This will result in an increased customer experience that will lead to improved conversation rates and sales.
2. Integrate Instagram posts on your blog site
Do you have a blog section on your business website? If so, you should consider embedding Instagram posts on your blog site for maximum reach. The integration feature was introduced by Instagram to allow website owners to attach their Instagram posts to their sites. This will result in increased online reach and visibility, making the use of Instagram even more useful.
3. Use Instagram Stories
Instagram Stories is one of the most useful features of Instagram for your business. Through Stories, you can share photos or short videos about your brand. The stories are in a slideshow format that is life for 24 hours. You can also share the stories to be replayed later.
Adding a hashtag to stories makes them discoverable online. Stories can be used to display behind-the-scenes content. Also, you can experiment with different types of content such as video filmed backward, photo, short video, live video, and Gif-like image.
4. Build Exclusivity and Anticipation
Try to keep your loyal followers committed to exclusive content. To build anticipation, you can post images of new products and services. Create teaser pictures to satisfy the followers ' curiosity. New product releases or store location images can be posted. These types of posts are a great way to use Instagram for your company, as they make followers feel special and encourage them to come back and find more information.
Strike a balance between fun and business images
You must balance the posting of entertaining images and the use of Instagram for your company. For example, a picture of your official lunch and a funny picture of a cat or dog can be posted. You should monitor the image engagement to find out which images are best for your followers.
