All your local clients want the same thing – increased sales. This means that more customers are expected. They need more word of mouth marketing and consumer awareness to get more customers.They need you to get more word of mouth marketing and more publicity.
For B2C businesses the simple formula is this:
More exposure / WOM = More customers = More Revenue.
For local B2B (i.e. Contractors) it’s more like this:
More exposure / WOM = More Leads = More Customers = More Revenue
The quality you add as an organization is coming up with the ideas for getting more exposure and WOM and the execution strategies to get it done.
If the owner of a company feels that you have ideas and can implement them, you're hired.
When you're employed,you've got to deliver.
Here are the main reasons for achieving the performance of your client:You need to know your niche, become an authority on the area you're selling.
2. You must focus on marketing that helps them get the results they want - more exposure, more WOM, and more customers – and you need to show how that is tied directly to you.
3. You must create a digital marketing plan for your clients (and your team) – most local business owners have never had a marketing plan.
4. You must become an experton local social media marketing strategies – Google for business, Instagram, Twitter, Pinterest, and local directories (yelp, manta, etc.) and mobile text marketing.
5. You must become, at least, a specialist (not an expert) in Facebook marketing and advertising strategies.
Types of Facebook Ads
· Like Ads - Instead of encouraging a user to move away from Facebook, these ads directly influence the user to like the business page.
· Photo Based / Engagement Ads - Facebook posts that use images receive more engagement in the form of likes, shares and comments. Engagement positively influences organic, spreading the message to consumers who are not already fans.
· Giveaways / Contests– Will create the most engagement and these type of posts tend to spread more virally as well.
· Video Ads – Facebook posts that use video are being reported to get more organic and paid engagement for the advertising dollar.
· Link Page Ads - Link page posts use a call to action such as a discount offer to drive Facebook users to the website or offer landing page.
All advertisements can be targeted – Facebook allows you, even at a local level, to target a particular demographic or psycho graphic market (i.e. age,income level, company workers, craft beer drinkers, organic food lovers, wine lovers, mothers of high school children, etc.) in approximately the local client region.
3 Strategies to Connect Facebook Advertising to In-store Sales (ROI)
1. Use Facebook Offers for tractable deals – This is a way to integrate a discount offer directly into a Facebook post and then track the usage of that offer over time.
Offer ads are shown to users, who can then click the “Get Offer” button to claim it. Facebook users then have the option to share the offers they like the most with their friends, which means we can reach more people. These offer ads can be targeted toward specific groups, just like any other Facebook ad.
This can include when customers download a menu, schedule a reservation, purchase a gift card or sign up for your email list among many others. By creating a conversion tracking pixel, we can generate a unique JavaScript code to put on our website's thank you or conversion tab.
Used Email Marketing Deals, Coupon Codes or Password Marketing to evaluate channels where several codes (i.e. 20percent off coupon) can be used, with each code directly connected to Facebook, email or text marketing.Then, when the coupon codes are redeemed, we will evaluate the outcomes and refine them in real time.It offers us the opportunity to explicitly compare the efficacy of various advertisement choices with each other.
